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codeMantra Partners with New York University Press

For Immediate Release

Press release

codeMantra Partners with New York University Press to Fulfill Publisher’s Digital Publishing Initiative

October 10, 2008, Plymouth Meeting, PA

codeMantra, a leading supplier of digital publishing solutions and asset management technologies, announced today that it has signed a service and support agreement with New York University Press. Under the terms of the agreement codeMantra will supply NYU Press with repository facilities for the publisher’s assets, along with Digital Asset Management (DAM) and Digital Asset Distribution (DAD) capabilities implemented with codeMantra’s Collection Point® platform.

In addition, codeMantra will supply conversion services and workflow as NYUP proceeds to digitize part of its back list and front list titles. The academic press plans to utilize pubXML, codeMantra’s flexible structure (DTD), as the model for its front list titles and selected backlist titles. With pubXML NYUP will be able to efficiently transfer, or configure, its content to such market-specific deliverables as ePub, mobiPocket, PDF, HTML, Amazon’s Search Inside, and Google Book Search, as well as more readily repurpose content for other editorial needs. NYUP plans to address commercial opportunities with ePub and mobiPocket deliverables as well as library and institutional markets using codeMantra’s Universal PDF® (uPDF®) format.

“codeMantra provides the Press with a full range of state-of-the-art digital asset management services, including file conversion to pubXML and other formats, archiving of multiple file formats, an intuitive and user friendly interface, and simple and customized delivery to our many publishing partners,” said Steve Maikowski, Director of NYU Press. “We believe all of these capabilities are necessary to meet the new challenges of electronic and conventional book publishing.”

“We are delighted to welcome NYU Press to our client list. Academic presses like NYU can expect our services and technology to form a seamless extension of their traditional production workflow, freeing staff and resources to concentrate on the day-to-day business of content creation,” says Walter Walker, Director of Publishing Services at codeMantra.

About New York University Press

Founded in 1916 by Elmer Ellsworth Brown, then Chancellor of the University, New York University Press, located on Washington Square in Manhattan's historic and intellectually vibrant Greenwich Village, was, in his words, created "to publish contributions to higher learning by eminent scholars.” In the more than 90 years since its founding, the Press has continued to reflect the intellectual vitality of New York University by publishing a wide array of provocative and compelling titles, as well as works of lasting scholarly and reference value. NYU Press publishes primarily in the fields of law, history, religion, psychology, literature and literary studies, cultural studies, politics, sociology, media studies and communications, and New York/regional history. In addition, the Press is building interdisciplinary lists in African-American studies, Asian-American studies, Latino/Latina culture, and youth culture in general. NYU Press publishes approximately 100 new books each year, enjoys a backlist of over 2000 titles, with annual net sales of approximately $4,000,000.

NYU Press is also the exclusive North American distributor of Monthly Review Press and Fordham University Press.

codeMantra, LLC is a technology-driven solutions and services provider for the publishing, library and digital content aggregation industries. The company provides a broad spectrum and comprehensive suite of services. codeMantra’s pubXML file structure allows publishers to harness the open-ended flexibility of XML, making possible optimal conversion processes for a multitude of digital formats: eBooks, custom books, subscription-based online databases, and much more. The company maintains a secure and fail-safe repository, where its client’s have the option of storing their digital assets. Collection Point® is the DAM and DAD system deployed by codeMantra clients to manage assets, metadata, conversion workflows and, ultimately, distribute their content to retail and institutional destinations.

The Collection Point® platform has been adopted by such publishers as Oxford University Press, McGraw-Hill Professional, Continuum Books (U.K.), University of North Carolina, Purdue University, University of Minnesota, Springer and Gibson Publishing (Canada).

For further information contact: info@codemantra.com

codeMantra Partners with New York University Press