Among the compelling business arguments for e-books are the new options and opportunities for marketing and selling titles that simply aren't possible or practical with print titles alone. Even for print-only publishers, having some part of their titles in digital form has become common practice for marketing purposes.

codeMantra's Collection Point^TM not only handles many kinds of title production formats, but also handles conversion of one format to another, including their own Universal PDF^TM. Perhaps most importantly for the marketing and sales of titles - both print and e-book - is that titles in standard electronic formats are ready for distribution all the major partners and distributors, many of which a listed below. The use of electronic formats for marketing and sales presents both very low overhead and very extensive re-use of the metadata indexing and full-text indexing that the application can provide.